With the PPI, organizations can identify the clients, customers, or employees who are most likely to be poor, integrating objective poverty data into their assessments and strategic decision-making.

With the PPI, an organization can collect poverty data from a statistically significant sample of households they reach which helps them to:

• Measure the portion of customers, clients, or employees who live below the poverty line

• Improve the performance of the intervention among the poor and poorest

• Track poverty levels over time

Using this data, the organization can make well informed and strategic decisions.